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No matter what your business may be, the key is to build targeted TRAFFIC by delivering excellent CONTENT that is related to the theme of your site. Quality Content.
- Attracts free Traffic through the Search Engines, targeted visitors who…
- become Pre-sold about you and your business (i.e., become warm, motivated visitors due to your excellent Content), and who then…
- generate income for you through a variety of Monetization models (ex., they buy your products or services, click on your Google ads, generate finder’s fees, click on affiliate links, etc.).
- Rich Content
- Build Traffic
- Become the recognized, trusted, local expert
- Sell
There is only one sequence in which you will be successful using online marketing.
This is it:
There’s no magic to it. It’s all about your “pre-customer,” about the hundreds of millions of people who surf the Net every day.
People use the Web as a searching tool. They search for credible high-value information or solutions, anything that can fulfill a wish that they hold dearly or solve a troublesome problem that they are experiencing.
Success on the internet all begins with a critical mindset shift. This means replacing that well-known offline strategy of “location, location, location” with…
“Information, information, information.”
In the online world, no one just happens to walk past, see your business and enter your Web site. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would not be searching. They would already be customers.
Online, you must generate your own traffic to thrive and be profitable. Therefore, your primary task, well before you make your first sale or recommendation to a customer (often well before that person is even aware that s/he is shopping!), is to provide the information (i.e., content) that people are searching for, in a way that Search Engines like. In other words…
Give them what they want.
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